Represents a company
This is your brand's face value online. People tend to connect more online compared to offline these days.
Good lead generation marketers will invest in lead nurturing and other Middle of the Funnel (MOFU) techniques to build relationships and trust
Attention scarcity is driving a shift from “rented attention” to “owned attention”
Ultimately a strong PR and a streamlined Lead Generation process can bring your business the ROI it never imagined